Heyday Cold-Brew Coffee
Heyday Cold-Brew Coffee
Heyday is a low calorie, low sugar ready-to-drink coffee for those of us on the go. Using only ethically sourced coffee, it provides an all natural alternative to chemical and sugar-heavy energy drinks.
Heyday needed a light-hearted and approachable solution to stand out in a crowded marketplace, with an aesthetic that strikes a balance between vintage and modern. The scope includes brand identity & package design, web design & development, SKU extensions, point of sale materials, team uniforms, vehicle wraps, and overall creative direction as applied to photography, messaging, and social media.
Creative Direction & Design:
Erick Montes
Web Development:
Big Skillet
Photography:
Bill Sallans
*Initial brand identity created in collaboration with Guerilla Suit
Erick Montes
